Hey, how you doing? Its Sid here from Think Online TV and today I want to talk to you about”How to scale your coaching or consulting business”. The situation that coaching and consulting business is, sure you know you’re helping people and you can accusation much more per hour then you would a normal nine-to-five position. The trouble is you’re only facilitating one person at a time.
To scale that up, you have to do two things you can either only maintain accusing more or you have to bring in more patrons. Obviously, there’s merely so many hours in a date, you are unable meet with so many patrons in a date or in a few weeks so there’s kind of like a ceiling to the number of patrons you can have at any given point in time. There’s also a ceiling to how much you can accusation you are familiar with, you’re probably accusing maybe right now, you maybe accusing a hundred dollars or 200. You could take it up to five hundred dollars an hour, even a thousand, some people do tens of thousands but there is a limit like people travelling spend you a hundred thousand dollars for 1 hour of your time.
You’re either only you are familiar with keep increasing rates or try to bring in more people and either way you gotta market a lot more if you want to bring in more patrons or if you want to prove that you are the value your offering is worth how much you’re accusing. Why it’s a great business you know coaching and consulting, there’s only so much you can do in after a certain extent you want to scale it up so that you have a six or even a seven-figure business going on. Maybe the best mode to do that, what people are doing these days is generating online tracks so from the greats like Tony Robbins he has his seminars, he doesn’t do many one or ones anymore because it’s too time-consuming for him but he’s got to got these huge online programs that people just take without having to go to seminars.
The good situation about creating these online programs is first of all you’re reaching mode more people than you would ever maybe reach with a one-on-one coaching or consulting business but secondly you’re reaching people all around the world whereas with the coaching business, you have to be physically present ideally in the same region as your buyer and again that’s also very time-consuming you know you factor in the one hour you spend with a buyer but there’s the travel time to the region of your buyer and the travel costs duration to the next buyer and so you’re moving around a lot only to fulfill all these patrons so youre fetching them over but with an online track, it’s online I necessitate people from all over “the worlds” can take it any given point in time. Secondly, again like I mentioned earlier you there are so many merely so many hours in the day and “you’re supposed to” wishes to expend some time with family members or friends in the night or do interesting thing in the morning so you only got that window of perhaps 8 hours utmost to give the patrons whereas with an online track, you generated formerly and people can buy it at any given point in time, anytime of the day or nighttime from anywhere else so you’re ever delivering value and content online but you don’t actually physically need to be present and you don’t need to be present at all at 24 -7 and finally the discrepancies between an online track and coaching program is you know the statement here is that coaches wishes to spend time with the client and actually help them and give them direct feedback but the thing with an online track is you are probably solving a lot of similar both problems and answering the same themes over and over again with multiple clients and these are the quest, these are questions that fairly much everyone else may be having in the same manufacture so by creating an online track and parcel that common report into a track you can supply the answers to them and then you can give them a better coaching ordeal after you’ve taken your course.
So as a coach-and-four, use online tracks to qualify your patrons, you have people coming in perhaps you are familiar with a few hundred persons thousands of people all around the world get them to take your online track and then the ones who actually want more assistance can then approached you for more coaching from you you know, you can accusation a lot more than you ordinarily would with a regular coaching buyer. Hopefully I’ve persuaded you that online tracks are a good way to assist you expand your coaching business and the best situation about online tracks that you generated formerly and then you can sell it forever, unlimited number of occasions.
So what the hell are you is a requirement to do now is, if you haven’t already and you should be doing this as a coach-and-four but you should have a documented process for helping your your customers to take them from where they are right now when they start with you to the ideal point where they want to be and creating an online track very similar to that process that you take a buyer who you sort of give them information when they just starting out and laid out in concrete steps that they take themselves to get to where they want to be in the end are beginning to delineate out all these steps that you take your patrons through and each step would be a chapter in your online course.
Within each gradation, figure out exactly what the sub gradations are break it down into small-time articles that your patrons can or your students can attack each slouse separately and maintain construct that advance forward and of course don’t forget when you’re creating your own online track do actually give them the same activity are giving your buyer. Oblige them do it themselves again the change is when you have a one-on-one coaching buyer you are sort of pushing them along and motivating them to do the steps but in online track, your students need to be motivated enough to do the steps themselves.
So build out your online track and if you already have a cluster of patrons for coaching business use them as baiter testers so that allows you do to get feedback on the course that you’re creating from the peoples of the territories who’ve already taking your services. They’ll give you good feedback because they have, they have the right there, they are in the same category as your potential students. They’ll give you feedback of how to improve the course, you maintain improving it and then when it’s ready, you can move it out to the entire world and start getting new patrons from all over the world.
If you want to start being an online track, pass check out Thinkific, you’ve got a platform allows you to publish it online and sell it anywhere in the world and we’ve got a ton of resources in a blog and in some of our previous videos on how to actually market that proceeds want to publish it. Start to belief about how you’re going to scale the coaching business regardless of what theatre you are right now with your business and have a look at online tracks, determine what people like Tony robbins are doing and start establishing your own track . .
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